OrgTech and the Networked Firm

The world's most valuable internet companies owe much of their wealth to the networked markets (aka platforms) they have built. Using information technologies, they integrate networks with markets to solve matchmaking and other inefficiencies. They dramatically minimize information-based search and transaction costs, by privately regulating quality standards, manipulating market price structures, and aggregating suppliers. Search ranking algorithms direct you to products, reviews enable you to evaluate products, and your product history feeds into future recommendations. These are the capabilities underlying most of the platforms we use today, from Uber, to Amazon, to Apple's App Store.

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